For this project my team and I worked on rebranding Hidrate Spark with the objective to differentiate the brand, increase sales, target brand loyal consumers, emphasize the health benefits of water consumption, and promote sustainable buying behavior. Our vision was to flow hydration into everyday conversation by creating an incentive to quench the thirst for healthy living. In doing so we revitalized Hidrate Spark’s current social space by reimagining their social engagement, content creation, and brand identity.