After meeting with Jim Goldberg, the CEO at ReThunk Foods, he tasked the team at The Agency, the student-run advertising agency at Quinnipiac University, to create a logo for the upcoming launch of their health snack food product. It was important to Jim that the logo captured the brand's green initiatives and out-the-box thinking that makes their brand that much different from other health food snacks. After meeting with Jim and discussing the plans for the brand's identity, my team and I created over nine potential logos for the brand's release.